Vietnam’s pottery and ceramics are among its long and proud crafts, dating back thousands of years. To make these goods more accessible to local and international customers, Vietnam Value Project is promoting some potters and their brands as national brands.
Ceramics and pottery of Vietnam conquer the hearts of consumers at home and abroad
Vietnam is proud to be one of the birthplaces of traditional handicrafts in the world, with a long history of development and 2017 handicraft villages. These villages have become the pride of Vietnamese handicrafts in the world market, such as pottery from Bat Trang and Chu Dau, bamboo and rattan weaving from Phu Vinh, and silk from Van Phuc.
Skilled and talented craftsmen create enviable products and artworks for consumers in many countries, thereby promoting a positive image of Vietnam to the world. The development of handicrafts is one of the main concerns of the government, which sees these brands as a way to further its strategic interests.
Mr. Hoang Minh Tien, deputy director of the Trade Promotion Department of the Ministry of Industry and Commerce, said that after 18 years of implementation of the national brand docking plan for the seven major brands, we have witnessed the continuous growth of the brand. Many domestic companies.
The Trade Promotion Department (TPD) is a department under the Ministry of Industry and Commerce (MOIC) in many countries, including Vietnam and Laos. Its main objective is to promote and enhance international trade for the country by providing various services and support to businesses.
The TPD works with various stakeholders, including businesses, industry associations, and government agencies, to develop and implement policies and programs that support trade and investment activities. It provides a range of services to businesses, such as market research and analysis, business matching and networking, trade shows and exhibitions, and trade promotion events.
The TPD also works to improve the overall business environment in the country by providing training and capacity building programs to businesses, supporting the development of small and medium-sized enterprises (SMEs), and promoting international standards and best practices in trade.
One of the key roles of the TPD is to coordinate and facilitate trade negotiations and agreements with other countries and regions. This involves working closely with other government agencies, industry associations, and businesses to identify and address trade barriers and opportunities, as well as to promote the country’s exports.
The Trade Promotion Department plays a vital role in facilitating and promoting international trade and investment for the country, helping businesses to expand their markets and reach new customers, and contributing to the economic growth and development of the country.
The Trade Promotion Department (TPD) is a governmental agency under the Ministry of Industry and Trade (MOIT) of Vietnam. Its primary responsibility is to promote the development of foreign trade, investment, and economic cooperation between Vietnam and other countries around the world.
The TPD’s main objectives are to create favorable conditions for Vietnam’s exporters to expand their market share and to attract foreign investors to invest in Vietnam’s economy. To achieve these objectives, the TPD provides a range of services and support to businesses, including trade information and market research, trade promotion events and exhibitions, and trade negotiation and cooperation activities.
The TPD plays an essential role in Vietnam’s international trade relations by working closely with other relevant governmental agencies and industry associations to develop and implement policies and strategies that support the country’s trade development goals. It also provides advisory services and assistance to Vietnamese businesses seeking to expand their export markets and attract foreign investment.
In addition to its domestic operations, the TPD maintains an extensive network of trade promotion offices and representatives in key markets around the world. These offices serve as contact points for foreign businesses and organizations seeking to explore trade and investment opportunities in Vietnam.
Overall, the Trade Promotion Department of the Ministry of Industry and Commerce is a crucial agency in Vietnam’s efforts to promote its trade and investment opportunities to the world and to increase its economic competitiveness on the global stage.
Vietnam is proud to be one of the birthplaces of traditional handicrafts in the world, with a long history of development and 2017 handicraft villages.
There were 97 in 2018, and this year we registered 124 companies and their brands.
In the first selection in 2008, we only saw 30 selected companies and their products. There were 97 in 2018, and this year we registered 124 companies and their brands.
For example, as a recognized national brand, the company achieved sales of approximately VND 907 trillion (US$39.4 billion) in 2018, with export sales reaching VND 130 trillion (US$5.6 billion), contributing 85 trillion VND to the state budget Vietnam Dong ($3.7 billion) and created 340,000 jobs.
Vu Ba Phu also said the Ministry of Commerce and Industry provided support to struggling companies. After the first months of the health crisis, the single market has been redefined.
Since the beginning of this year, under the guidance of the government, the Ministry of Industry and Trade, together with government ministries and commissions and municipalities directly under the central government, has carried out supply and demand activities nationwide to alleviate the difficulties of manufacturing enterprises. and distribution.
Also, to support businesses with premium brands, we integrate select brands into national promotions such as the Clean Food Program, which selects Vietnamese products for locals.
The consolidation of these projects has been boosting growth in the domestic market since the beginning of the year, despite the economic impact of the pandemic. This demonstrates the success of the communication, advocacy and support efforts of the Ministry of Industry and Trade and its affiliated agencies so far.
The Lotus Pearl tea set is one of the masterpieces of Minh Long Ceramics, using lotus as the main decorative motif
Preserving a craft over millennia
The history of pottery has had its ups and downs, but generations of Vietnamese artisans have always put their hearts and souls into their products. Today, Vietnam has a wide variety of pottery, from primitive pottery to exquisite home accessories with different colored glazes. Through these products, customers can see the creativity and skill of artisans, and also feel the traditional values of Vietnam.
With the advancement of technology, modern ceramic products are often fully automated manufacturing, and high temperature ceramic coating technology is applied to improve the durability of the product and ensure safe and long-lasting quality for customers. All of these ceramic products vary widely in design, type and purpose.
The story of Minh Long, a premium Vietnamese porcelain brand, is a journey of a speck of dust born in the union of heaven and earth, shaped and embedded in glaze, baked in a sacred fire, then decorated and finally illuminated with the soul of Vietnam. Cultural beauties and images imbue the country’s cultural traditions and are engraved on every product.
Bau Truc is one of the oldest pottery villages in Southeast Asia. It is located in Binh Thuan Province, a sanctuary for the Cham people. All products here are made freehand without the help of a potter’s wheel. Decoration often consists of river-like and water-like curves as well as shell dots and plant motifs.
Ceramics Vietnam
After the Bau Truc ceramic products are shaped and decorated, they are stacked, covered with straw and fired at 700-900°C. The final color of the product is usually yellow, pink, dark gray and brown. Every ceramic product of Bau Truc is unique and the artisans take pride in the uniqueness of these products and the embodied characteristics of Cham culture.
Chu Dau Ceramic JSC is dedicated to reviving the ancient Chu Dau ceramic collection, preserving and developing ancient techniques with passion and love for craftsmanship. Chu Dau pottery is characterized by the style and color of the enamel and the intricate patterns. These products are both for domestic consumption and for export to world markets.
Chu Dau pottery is a traditional pottery of Hai Duong Province, which appeared around the 13th century. After settling, filtering and removing impurities, white clay is used to create the basic shape of a traditional turntable. Zhu Dao’s products are said to be “thin as paper, clear as jade, white as ivory, and ring like a bell”.
Like Chu Dau, Bat Trang has a long history of pottery making that dates back to the 15th century. The village is located in Gia Lam District, Hanoi. According to Nguyen Huu Thuc, director general of Chu Dau JSC, Bat Trang and Chu Dau artisans have to go through several steps to deliver high-quality products, such as: choosing proper soil, shaping, creating patterns, glazing, and heating products.
Bat Trang village is known as the only village in Vietnam that preserves many kinds of ancient enamel. Of the various enamel coatings, brown is the most common color, although many products are also available in blue, white, celadon and coral enamel.
Enamel is a glass-like material that is fused onto metal or other substrates, creating a durable and highly decorative surface. Ancient enamel refers to enamel objects or artifacts that were created in ancient times, typically before the medieval period.
Enamel has been used for thousands of years, with early examples found in Egypt and other ancient civilizations. In ancient times, enamel was typically used for jewelry, decorative objects, and religious artifacts. It was highly valued for its vibrant colors and durability, as well as its ability to resist corrosion and tarnish.
The process of creating ancient enamel typically involved fusing powdered glass onto a metal surface, usually copper or bronze, through a process of high-temperature firing. The glass powder would be mixed with pigments to create a range of colors, which could then be applied to the metal surface in intricate designs and patterns.
Some of the most famous examples of ancient enamel include the Byzantine plaques from the 6th and 7th centuries, which feature intricate designs in a range of colors. Other notable examples include the Limoges enamels of the 12th century, which were highly prized in medieval Europe for their fine craftsmanship and exquisite detail.
Today, ancient enamel objects are highly valued by collectors and museums for their historical and artistic significance. They offer a glimpse into the techniques and styles of ancient artisans, and showcase the beauty and durability of this versatile material.
Phu Lang village started at the same time as Bat Trang village and flourished in Que Vo district of Bac Ninh province. A key feature of Phu Lang pottery is the method of imprinting the shape of the dragon’s head, rather than using a mold that forms the shape on a wheel. Today, Phu Lang’s ceramic products are still fired in charcoal kilns. The main products are ceramic utensils such as laterite pots and jars.
Thanh Ha Village is one of the most famous pottery handicraft villages in Vietnam, located in Hoi An Town. Throughout its 500-year history, Thanh Ha has been known for its durable pottery. Thanh Ha’s ceramic products are made from a special clay that is bright orange-red in color, has a unique porosity and is lightweight. A potter can create natural or decorative patterns by carving the product as desired. Thanh Ha pottery is usually fired in wood kilns.
Bat Trang Village is a famous traditional pottery village located in the Gia Lam district of Hanoi, Vietnam. The village has a history dating back more than 700 years and is known for its unique pottery-making techniques and high-quality ceramics.
The village is situated along the banks of the Red River and has been a center for the production of pottery and ceramics since the 14th century. The village’s artisans are renowned for their skills in creating a wide variety of pottery and ceramics, including vases, bowls, plates, and teapots.
Ceramics Vietnam
Bat Trang’s ceramics are made from a special type of clay that is only found in the area. The clay is mixed with water and other natural materials to create a paste that is then molded into the desired shape. The pottery is then fired in kilns at high temperatures to harden and strengthen the finished product.
One of the unique features of Bat Trang’s ceramics is the use of traditional glazing techniques. The village’s artisans apply glazes made from natural materials such as ash, rice husks, and clay, giving the ceramics a distinctive texture and color.
In addition to its pottery-making traditions, Bat Trang Village is also a popular tourist destination. Visitors can explore the village’s narrow streets and alleys, visit local workshops and showrooms, and even try their hand at making pottery themselves.
Overall, Bat Trang Village is a fascinating destination for anyone interested in traditional crafts and culture. Its long history, skilled artisans, and high-quality ceramics make it a must-visit destination for anyone traveling to Hanoi or Vietnam.
The Binh Phu Quy vase is one of Chu Dau’s signature products
Spreading tradition across the world
Ceramics is one of the fastest growing industries in Vietnam. During the economic crisis in 2020, the ceramic industry grew by 3.5% year-on-year in the first three quarters of 2019. The most important export markets for Vietnamese ceramics are the United States, Japan and China. Vietnamese ceramics and earthenware can now be found in more than 50 foreign markets. In June 2020, nearly $47 million worth of ceramics was exported, a 10% increase from June 2019.
According to the statistics of the General Administration of Customs, the export value of artistic ceramics in July was 19.55 million US dollars, an increase of 0.6% from the previous month, and a year-on-year increase of 43.7%. In the first seven months of 2021, the export value of art ceramics was 143.22 million US dollars, a year-on-year increase of 51.5%.
The General Administration of Customs (GAC) is a government agency responsible for enforcing customs laws and regulations in many countries, including China. It is responsible for overseeing the movement of goods into and out of the country, and ensuring that all customs procedures are carried out correctly.
The GAC’s main functions include collecting customs duties and taxes, preventing smuggling and illegal trade, and facilitating legitimate trade and travel. It has a wide range of responsibilities, such as managing the customs clearance process, inspecting goods and vehicles entering or leaving the country, and enforcing import and export regulations.
The GAC plays a key role in protecting the country’s economic and national security interests, as well as maintaining social stability. It works closely with other government agencies, such as the police and border control authorities, to combat illicit activities such as drug trafficking, terrorism, and illegal immigration.
In addition, the GAC also plays an important role in promoting international trade and cooperation. It works with customs agencies in other countries to develop and implement international customs standards and regulations, and to facilitate the flow of goods across borders.
Overall, the General Administration of Customs is a vital agency for ensuring the safety and security of trade and travel, and for promoting economic development and international cooperation.
In July, the export of ceramics to the EU was US$6.82 million, an increase of 12.1% month-on-month and a year-on-year increase of 30.8%. In the first seven months of 2021, the total ceramic exports to the region reached US$42.11 million, an increase of 33.3% year-on-year.
Also in July, ceramic exports to Belgium surged to US$1.78 million, up 870.3% from June and 2,000% year-on-year, making Belgium the largest importer of Vietnamese ceramics.
Vietnamese ceramics have a rich history that dates back over 4,000 years. The country has been a center for the production of high-quality ceramics for centuries, with its artisans known for their unique techniques, exquisite designs, and exceptional craftsmanship.
Vietnamese ceramics are made using a variety of materials, including clay, sand, and ash. These materials are combined to create a paste that is molded into the desired shape and then fired in kilns at high temperatures. The firing process is an essential step in the production of ceramics, as it hardens and strengthens the finished product.
Vietnamese ceramics are renowned for their intricate designs and patterns. Many of the traditional designs are inspired by nature, with motifs such as dragons, flowers, and birds commonly used. The ceramics are also often adorned with delicate hand-painted designs in bold colors.
One of the most famous centers for Vietnamese ceramics is Bat Trang Village, located near Hanoi. This village has been a center for pottery-making for over 700 years and is known for its skilled artisans and high-quality ceramics. Other important centers for Vietnamese ceramics include the city of Hue and the town of Phu Lang.
In recent years, Vietnamese ceramics have gained international recognition for their quality and beauty. The country’s artisans have also embraced modern techniques and designs, creating contemporary ceramics that blend traditional craftsmanship with modern aesthetics.
Overall, Vietnamese ceramics are a testament to the country’s rich cultural heritage and artistic traditions. Their exquisite designs and exceptional craftsmanship have made them sought after by collectors and art enthusiasts around the world.
Ceramics Vietnam
Exports to the Netherlands and France also recorded strong growth of 29.1% and 50%, respectively, in the first seven months of 2021 compared to the same period in 2020.
Brands such as famous Vietnamese pottery are also supported through trade promotion programs such as the Vietnam Value Programme, which aims to increase the brand value of products in domestic and foreign markets. The Vietnam Value Plan was approved by the Prime Minister by Decision No. 253/2003/QD-TTg of 2003, and the Ministry of Industry and Trade is responsible for coordinating the implementation of the plan with other ministries and agencies.
The Ministry of Industry and Trade (MOIT) is a government agency of Vietnam responsible for formulating and implementing policies related to industry and trade development. The MOIT is responsible for regulating the country’s trade policies, import and export procedures, industrial development, energy policy, and consumer protection.
The main functions of the MOIT include:
- Developing policies and strategies for industrial and trade development: The MOIT develops policies and strategies to promote the country’s industrial and trade development, including promoting exports, attracting foreign investment, developing new industries, and improving the competitiveness of local businesses.
- Regulating trade policies and import-export procedures: The MOIT is responsible for regulating Vietnam’s trade policies and import-export procedures, including establishing import and export regulations, tariff policies, and trade agreements with other countries.
- Managing the energy sector: The MOIT oversees the energy sector in Vietnam, including developing policies for energy conservation, renewable energy development, and ensuring the security of energy supply.
- Promoting consumer protection: The MOIT works to protect the interests of consumers in Vietnam by developing and enforcing regulations related to product quality, safety, and labeling.
The MOIT works closely with other government agencies, such as the Ministry of Finance and the Ministry of Foreign Affairs, to promote Vietnam’s economic development and international trade relations. It also works with international organizations such as the World Trade Organization (WTO) and the Association of Southeast Asian Nations (ASEAN) to promote regional economic integration and cooperation.
Overall, the Ministry of Industry and Trade plays an important role in shaping Vietnam’s economic development and international trade relations. Its policies and strategies have a significant impact on the country’s industrial and trade growth, and it plays a key role in ensuring the sustainability of Vietnam’s economic development.
The plan’s broader goal is to shape Vietnam’s image as a rich, diverse and high-quality country in goods and services, thereby enhancing the competitiveness of Vietnamese brands in the process of economic integration.
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